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| In typography I am exploring immersive moments through interactive media. I created an awareness project with Daniel Matthews based in London, who composed and mixed the emotive atmospheric sounds about the white paradise melting away at an alarming rate. | I used my new font Lalibela in it’s right habitat, to emphasize some moving thoughts. Switch the sound off on this page and turn up the volume before you experience this dynamic 2.3Mb file. See latest review about this approach in DesignMag No13. on pp 123-125. |
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Studio Graphic Design, Typography & Type Foundry 31 Doris Str, Kensington Johannesburg, 2094, RSA Voice+Fax: +27.011.624.1711 Cell: 072.395.1259 Skype: cyber011.624.1711 © 2009 CyberGraphics jan@cybergraphics.bz
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Intrigue book review by Gary Harwood In all my years as a communication design professional I had never met Jan Erasmus. I knew who he was and I admired his work from afar. So I was truly honored when he called me up and asked me to review his book. As I flipped through the pages I was amazed just how many of the pieces that I had admired over the past 25 years had been created by Jan. Now as one of the primary objectives of any piece of information design is to be memorable, it occurred to me that I was holding something of importance in my hands. Jan is one of South Africa’s foremost communication designers and educators. It therefore comes as no surprise then that a book written by him about his viewpoints on communication design, accompanied by select pieces from his life’s work is in itself a communication masterpiece. It is eloquently written and easy to read. The content is compelling and it is beautifully produced. The book shows a selection of Jan’s work, which spans 25 years of his professional career. But what is both exciting and important about this book is that it is more than just a visual representation of some extraordinary projects. Each piece is accompanied by a brief explanation of his idea and the process involved in its execution. Jan also shares with us his views on the principals of design, photography, illustration, typography and information design. This book will inspire all information design professionals as well as anyone involved in the fields of branding and marketing. But most importantly it should be compulsory reading for all information design students and educators. Too much design out there today is about vanilla and veneer. It lacks a soul and often it is not based on a single compelling idea. It is seldom one gets the opportunity to climb inside the mind of a ceative thinker of Jan’s stature. Jan is a multi skilled and versatile communication designer, he moves from classic to contemporary and he switches from analogue to digital with consummate ease. I am often asked if South Africa has its own unique design style, and of late I am of the opinion that one is beginning to emerge. Now while Jan’s work is as much about substance as it is about style, it is true to the country in which it was created and the country that provides the creative stimuli for Jan’s ever enquiring mind. He is a designer of whom all South Africans should be proud off. |