> HOME
> 10 POSTER SET
> DIGITAL TYPE FOUNDRY
> DESIGN METHODOLOGY
> INTRIGUE – THE GRAPHIC . . .
> NEW FONT RELEASE: Lalibela

> FONT DESIGN WORKSHOP
> COFFEE TABLE

> CYBERGRAPHICS PORTFOLIO

Process images showing the making of the CyberGraphics type foundry software poster with a cut-and-paste method. Also know as "spoeg- en-plak"

01 02 03
04 05 06 07
08 09 10 11

Lalibela

FontFoundry


Intrigue


Coffee table


Studio
Graphic Design, Typography
& Type Foundry
31 Doris Str, Kensington
Johannesburg, 2094, RSA

Voice+Fax: +27.011.624.1711
Cell: 072.395.1259
Skype: cyber011.624.1711
© 2009 CyberGraphics
jan@cybergraphics.bz

The analogue cut-and-paste (spoeg-en-plak) method.
Command Copy and Paste is perhaps the most popular method of designing on computer. Try it off-line with galleys. I designed an A2 direct mailer that announces the CyberGraphics Digital Founding Services and two new font releases. Latin body copy galleys were used to illustrate each member of the Transition font family with some restrictions, no background textures, photos or illustrations allowed. The fonts are the illustrations and should not have to compete with secondary elements.

In the series of process photos above you see that I started with a type markup for Body copy galleys in positive and negative format. I cut-and-paste the basic cop galleys into a four column grid as we did before without computers. The reason for this methodology is that you do things very differently than what you would do on screen. Far more intuitive and much faster. Then I evaluate the compositional mass and replace elements that I think should be either pushed to the back or foreground. I completed it without the use of electricity (beats the power cuts we have). I opened InDesign and proceeded to copy the design. Lastly I would add some colour, actual fonts, some contrast and a few typographic refinements that are ideal to do directly on the computer. Bellow you can see this stage and further down is the completed design printed on paper. On RollOver you will see the other side of the mailshot. Note how I managed to retain a few subtle details that reminds you of something primitive like cut and pasting of galleys. It is part of the 10 Poster set for sale on this poster page.


13