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![]() Studio Graphic Design, Typography & Type Foundry 31 Doris Str, Kensington Johannesburg, 2094, RSA Voice+Fax: +27.011.624.1711 Cell: 072.395.1259 Skype: cyber011.624.1711 © 2009 CyberGraphics jan@cybergraphics.bz | The analogue cut-and-paste (spoeg-en-plak) method. In the series of process photos above you see that I started with a type markup for Body copy galleys in positive and negative format. I cut-and-paste the basic cop galleys into a four column grid as we did before without computers. The reason for this methodology is that you do things very differently than what you would do on screen. Far more intuitive and much faster. Then I evaluate the compositional mass and replace elements that I think should be either pushed to the back or foreground. I completed it without the use of electricity (beats the power cuts we have). I opened InDesign and proceeded to copy the design. Lastly I would add some colour, actual fonts, some contrast and a few typographic refinements that are ideal to do directly on the computer. Bellow you can see this stage and further down is the completed design printed on paper. On RollOver you will see the other side of the mailshot. Note how I managed to retain a few subtle details that reminds you of something primitive like cut and pasting of galleys. It is part of the 10 Poster set for sale on this poster page.
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